Creative Director
rob@langmaidadvertising.com.au
I still enjoy starting with a pen and piece of paper.
Nothing engages the brain more than stepping away from the computer (and the internet) and just scribbling away on a notepad. The best ideas are born this way.
For all the advancements in digital technology, there’s still an inescapable reality that creative projects need to start with a good idea. Preferably, a really good idea. Clients should look for this above all else. Everything at our fingertips these days can enhance the look of the finished product. But if the thinking is second-rate, either in the strategy or the creative work, the business result probably will be as well.
I worked for many years in the creative department of some of Australia’s biggest ad agencies, including ten years at Leo Burnett, plus J Walter Thompson, Ogilvy & Mather, Masius and MDA Mattingly. There’s been a few awards won at Australian and international shows. I was a guest speaker on ‘Creativity’ at the Australian Catalogue Awards, and lectured on Art Direction for the AFA Ad School.
