The Mosaic was a smaller sized development in the Docklands, and the positioning was to differentiate from the typical ‘high-rise’ style being built in the area. Buyers were expected to be young professional owner-occupiers and the campaign included brochures, digital banners, DM and niche press advertising. I briefed out 3D renders as there was no display apartment to shoot. Another design project was site hoarding signage for the Victoria Harbour precinct.
