It all starts with the best ideas
Having an idea is easy. Having good ideas, that’s the tough part. Good ideas have to answer the challenge of the client brief, and they have to work!
Brand creation and architecture
Brand positioning, naming, design, guidelines: I’m experienced in all the phases of creating and building brands, large and small.
Videos and TV commercials
Videos are in demand for online content. I can script, direct, shoot and edit, or collaborate with specialists for large-scale productions and TV commercials.
Website design, social media, web banners
So many commercial sites today are out of date and this impacts organic search and sales. I design sites and in most cases work with specialists on the back-end build.
Print advertising and brochure design
This website can’t convey the breadth of experience in print design: magazine, out-of-home, brochures, catalogues, signage, POS, publications, books, etc.
Direct mail and email marketing
DM campaign experience across finance, automotive, real estate and more. Integrated campaigns above/below the line, print and digital marketing.
Photo shoots
Bulla Dairy is an example of art directing and project-managing large budget shoots for highly visible magazine campaigns. I’ve shot talent, food, cars and interiors.
Radio commercials
Being an art director hasn’t stopped me from conceiving the radio scripts included on this site.
Retail ads/catalogues
I’d need another website to properly show my retail experience. Myer, Safeway, Bob Jane T-Marts, Megamart, Spirit of Tasmania. So many press ads, catalogues, TV ads.